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SogoTrade has bravely ventured into a market dominated by a plethora of online discount brokerage firms. Convinced about the quality of service that they provide, this firm has in short time carved a niche for itself in this highly competitive market. Started in July of 2006, this firm has with much ease built a reputation for itself. This is a completely online portal and deals in ETF’s and shares. It is based out of New York, US. The online platform offers users two types of trading accounts, with basic and upgraded features. SogoTrade and SogoElite are the account types, wherein the former is a web based system and the latter a software based system.

This portal takes top place for best priced trading options. They charge a mere $3.0 per trade for equity options. This is the rate for any number of trades that the user may make. Broker assisted trades will cost the user $27, which is still remarkably lower than the general market value. There is no minimum account balance that needs to be reflected in the account. Just a one time fee of $500 is required to initiate the account. This entire process of starting an account is a 10 minute process involving 6 easy steps. This portal offers the additional advantage of allowing users to create an individual or a joint account.

The USP of this site is the speed of the trade execution. An easily accessible and user friendly interface allows traders to make quick and easy online transactions. Given its incredibly low costs per trade, the SogoTrade site reportedly deals in about 120 million trades per day. And this represents a 2%-4% portion of the daily trading on the NASDAQ.

The customer service provided is also of a high quality and varied types. There is an online live help site which gives real time chat support. A telephone help line is available for trading options or help aid. Also available is a formatted e-mail support provision. Users can avail the support and technical expertise of research analysts on this site as well.

This portal offers three unique trading platforms to users. There is the basic SogoTrade, a web based trading platform. This gives a real-time trading data as well as options for regular pre times trading schemes. This service is accessible behind security firewalls. The next featured trading service is called SogoElite. This is a downloadable trading application. It features real-time streaming data, customizable charts with technical indications, extended trading hours etc. There is another proposed feature to be unveiled soon. Called Laser, it is purported to have L2 Quote data, direct connections to major market meters, customizable real time charts etc.

SogoTrade offers a unique provision to users by offering a security of up to $5M against their investments and assets. This firm is a subsidiary of Genesis Securities, which is a member of SIPC. This allows the users to fearlessly invest in this firm, as they can be rest assured that their investments will always be safe. Customers are also offered the privilege of having completely secure online accounts. They have incorporated the latest online technology so as to combat the growing threat of online fraud. Users are given unique ID and log in numbers, which keep their accounts safe.

Some of the most powerful trading technology is available to users on this site. This firm provides users a wide range of added utilities such as hedge funds, data and clearing solutions to traders. There is a “One-Click Trading Center” which allows speedy trading for users. Online quotes are available in a streaming format in real time for clients to view the latest stock market conditions. Hypothetical portfolio management is available on this portal allowing users to forecast accurately the future of stocks that they may want to invest in.

Why SogoTrade has so easily captured the investment and trade market is their no maintenance fees policy. That means that accounts that may have been inactive for a while or do not reach the minimum trades quota are not inactivated and no extra charges are levied on it. Also users of this site are given complimentary data such as stock news and detailed stock charts.