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Tradeking is one of the newer firms that have been recently created to provide an online platform for trading in stocks and shares. Launched on December of 2005, it has already reached dizzying heights of renown. It offers a complete array of online trading services for traders. This is the firm that pioneered the concept of online traders’ communities, forums and blogs, which allows users to interact and exchange information.

This company has its primary office in Boca Raton, Florida and a secondary office in Charlotte, North Carolina. Surveys and magazines have constantly rated this as one of the best online brokerage platforms available today. This has been achieved by adhering to strict quality control, in terms of systems provided, pricing and customer services. Tradeking is a member of FINRA and SIPC.

The pricing on Tradeking is $4.95 per trade and $0.65 per contact, and this is one of the most competitive prices offered by any brokerage firm. Another added advantage is that broker assisted trades (trades negotiated over the phone) and internet trades are charged equivalently. Tradeking offers customers the choice to trade in a variety of options. They have mutual funds, banking products, investment services, stock options etc. this firm also offers an IRA option.

Tradeking is also applauded by users for its strong system base. There are no occurrences of online technical failures while trading. That is the website is a secure page and does not let one down in the middle of a trade. The user interface is also a well liked one on this portal. The page to page connectivity is clear and tabs and directions available make it easy to navigate this site. Also the brokerage firm is obligated to provide the best price to customers. Tradeking goes one extra step to provide best service. This includes the best price, speed of execution, price improvement opportunities and liquidity.

The user interface on Tradeking is also well appreciated. It offers separate screens to visualize separate trade strategies. But all necessary information can be viewed on a single window, be it stock prices, charts showing stock history etc.

A number of technical analysis tools are available on Tradeking. Users can customize the filters to obtain required stock options. Detailed charts provide accurate information on the status of various stocks. Alongside this each stock option has a summary provided which gives an instant idea on whether the stocks have a bull or bear streak. Among the tools provided one feature lacking is a live feed of trade rates. Other than this Tradeking offers most complete trade analysis software.

One of the most attractive additional features on Tradeking is the Maxit Tax Manager. This widget allows users to calculate their tax payments directly on the Tradeking website.  A schedule D is automatically created after the calculations are complete. The best feature is that this tool is available free to any user of Tradeking for no extra cost at all.

One of the most powerful and unique features of Tradeking is its online community of traders. Customers can choose to display their portfolios and trading history online. There are also forums and discussion boards to speculate on the various trading options available. Blogs and web posts feature special information for traders and allow them to make informed choices in their trading options.

Customer service is out of the world in the Tradeking community. In fact of the many accolades it has won it has consistently been highly rated for its service desk. There is a dedicated phone service as well as an online help desk that aids customers during their trades.

In the month of August there is a special feature offered on Tradeking. For any person registering on this portal in this month due to a referral by an existing member is awarded $50 into their account. The new user needs to fund their account with a minimum of $1000 within 30 days of their opening of a non IRA account and make a trade within 180 days. This is referred to as the Friendship Day special on Tradeking.

Various surveys by reputed business magazines constantly rate Tradeking highly for their specialized services and dedicated customer support. In 2006 and 2007 it was ranked as the #1 online brokerage firms by Smart Money the Wall Street Journal’s business magazine. In 2009 Barron’s recognized Tradeking as being one of the leaders in the online brokerage field.